KTM AG, a renowned Austrian motorcycle manufacturer, has a rich history and is a dominant force in the European motorcycle market. The company’s origins can be traced back to the 1930s, and it officially became KTM AG in 1992.
KTM is known for its high-performance motorcycles for street, off-road, and racetrack use. The off-road motorcycle lineup includes categories such as Motocross, Cross-Country, Enduro, and Free Ride, offering a wide range of models with varying engine displacements.
In addition to off-road bikes, KTM also produces street bikes in various categories such as Supermoto, Adventure Tourers, Sports Tourer, Naked Bikes, and Supersport. KTM has a strong racing heritage and has been successful in various racing events, including the International Six Days Trials.
The company also has a significant presence in the global motorcycle market, with a wide range of products and a strong focus on performance and innovation.
KTM’s partnership with CFMoto has further expanded its global reach, allowing the production and sale of KTM motorcycles in China. Overall, KTM is a prominent player in the motorcycle industry and is known for its high-quality and high-performance machines.
The philosophy behind KTM motorcycles is rooted in the “Ready to Race” mentality, which emphasizes purity of design, uncompromising function, and a commitment to high performance. KTM’s focus on lightweight motorcycles, stemming from its off-road roots, has been a key element of its philosophy.
According to Gerald Kiska, the man behind KTM’s design, “Lightweight philosophy is of such high value to KTM,” and the company’s off-road heritage has significantly influenced the development of its street motorcycles.
KTM’s commitment to high-performance motorcycles for street, off-road, and racetrack use is reflected in its range of products, including Motocross, Cross-Country, Enduro, Free Ride, Supermoto, Adventure Tourers, Sports Tourers, Naked Bikes, and Supersport.
The company’s emphasis on innovation, racing success, and a “Ready to Race” mentality has made it a dominant force in the European motorcycle market.
KTM’s long-term strategy is based on the four pillars of brand, globalization, innovation, and employees, with a clear goal of expanding its pioneering role in technology, sales, and image in the motorcycle world through continuous growth.
The company’s commitment to innovation and excellence is further demonstrated by its track record in racing and its continuous development of market-driven and safe products of the highest quality[4].
Citations:
[1] https://en.wikipedia.org/wiki/KTM
KTM is an Austrian motorcycle, bicycle and motorsports brand which is co-owned by Indian manufacturer Bajaj Auto and Austrian manufacturer Pierer Mobility AG. It traces its foundation in 1934 as Kronreif & Trunkenpolz Mattighofen. Today, Pierer Mobility AG operates as the manufacturer of KTM branded motorcycles; whereas KTM Fahrrad AG operates as the manufacturer of KTM branded bicycles.
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 KTM headquarters in Mattighofen | |
| Company type | Aktiengesellschaft |
|---|---|
| Industry | Motor vehicles |
| Founded | 1934 |
| Founder | Hans Trunkenpolz |
| Headquarters | , Austria |
Area served | Worldwide |
Key people | Stefan Pierer, Friedrich Roithner, Rajiv Bajaj |
| Products | Motorcycles, sports cars |
| Owners | 50.1%, Bajaj Auto 49.9% |
Number of employees |  2,931 (2017) |
| Website | ktmgroup.com |
 | |
| Company type | GmbH |
|---|---|
| Industry | Bicycles |
| Founded | 1934 |
| Founder | Hans Trunkenpolz |
| Headquarters | , Austria |
Key people | Carol Urkauf-Chen, Johanna Urkauf, Stefan Limbrunner, |
Number of employees | 800 (2022) |
| Website | ktm-bikes.at |
KTM is known for its off-road motorcycles (enduro, motocross and supermoto). Since the late 1990s, it has expanded into street motorcycle production and developing sports cars – namely the X-Bow. In 2015, KTM sold almost as many street as off-road bikes.