REV’IT! is a prominent brand in the motorcycle apparel industry, known for its innovative and high-quality products designed for motorcycle riders.
Founded in 1995 by Ivan Vos, the company entered the market with a unique approach by combining the style of Southern European brands with the functionality of Northern European brands, offering products at a competitive price point[5].
The brand has since become one of the most recognized motorcycle brands globally, doing business in more than 70 countries and maintaining offices in Europe and the United States, along with showrooms in major European cities[3].
The company’s journey began with the introduction of the Engineered Skin® design concept in June 2000, a groundbreaking method for 3D product engineering that revolutionized motorcycle clothing by relocating stitching to lower-risk impact areas, thereby enhancing garment protection[2][5].
This innovation underscored REV’IT!’s commitment to safety without compromising on style or performance.
In 2006, REV’IT! Sport International B.V. was established, marking a new era for the brand with the introduction of a new logo – the Shield, symbolizing the company’s core values of innovation, beautiful design, and emphasis on performance[2].
The same year, REV’IT! expanded into the United States market, founding REV’IT! Sports USA LLC in New York City to serve the US and Canadian markets[2].
REV’IT! has also been involved in supporting great causes, such as the Distinguished Gentleman’s Ride organization, which supports the Movember Foundation, showcasing the brand’s commitment to giving back to the community[2].
The company has continued to push the boundaries of what is technically possible in motorcycle apparel, as demonstrated by projects like the REV’IT! #95 is a two-wheel drive adventure bike based on the KTM 950 Super Enduro[2].
Today, REV’IT! Employs a young and ambitious team of around 150 people who explore new ways to innovate in motorcycle clothing[4].
The company prides itself on being independent, making decisions based on long-term interests, and in consultation with partners and customers[3].
This approach has allowed REV’IT! to grow and adapt quickly, experiment with new ideas, and forge long-term relationships with suppliers and retailers[3].
With a revenue of $25.7 million, REV’IT! Continues to be a leading force in the motorcycle apparel industry, driven by a passion for design, performance, and innovation[6].
The brand remains dedicated to providing motorcycle riders with gear that not only protects but also enhances their riding experience, embodying the ethos of inspiring riders every day[3].
Citations:
[1] https://www.revitsport.com
[2] https://www.revitsport.com/en/history
[3] https://www.revitsport.com/en/our-story
[4] https://www.linkedin.com/company/rev’it-sport-international
[5] https://www.zippia.com/rev-it-sport-international-careers-1547684/history/
[6] https://www.zoominfo.com/c/rev-it/355815960
[7] https://www.glassdoor.co.uk/Overview/Working-at-REV-IT-Sport-international-EI_IE1356718.11,37.htm
[8] https://pitchbook.com/profiles/company/55412-56